Ci Research – customer satisfaction research specialists
Ci Research is an established and experienced full service agency that offers a flexible, intelligent and tailored approach to market research and research consultancy. We have over 20 years experience of working for clients across the private and public sectors and are specialists in conducting customer satisfaction market research, both in the UK and internationally.
Each model and programme is bespoke, reflecting the different needs of clients, their industries, competitive environment, service offers, culture and customers. Our models have covered businesses with a customer base running in the millions to those with less than 10 clients. We come with no pre-conceived ideas – the model is always developed following a process of review and consultation.
As a full service research agency we have strong in-house capability in all of the traditional means of capturing quantitative customer satisfaction insight, including:
Telephone Research:
Our in-house CATI (computer aided telephone interview) enabled telephone unit is staffed by experienced interviewers who have worked in the industry for many years. Using state of the art Confirmit Software, our unit arranges and completes 1,500+ customer satisfaction surveys every month.
Online Research:
Our in-house programmers have developed large scale online customer satisfaction surveys for a broad range of public and private sector clients, including multinational companies, business support organisations and central government executive agencies. The online medium facilitates innovative approaches to gaining customer satisfaction measures.
Postal Research:
We also have significant experience of conducting postal customer satisfaction research on behalf of clients. Our expertise in designing self-completion surveys ensures that we achieve industry leading response rates. As a consequence, we currently conduct annual postal surveys on behalf of a central government executive agency and the NHS.
Our customer satisfaction services also include qualitative research techniques, such as focus groups and depth interviews, which we use to map different customer journeys, understand the customers’ range of service experiences and identify key factors and triggers impacting on retention. We can also offer clients more innovative research solutions and bespoke hybrid techniques – these include insight films, ethnography, online focus groups and online communities.
Our private sector customer satisfaction clients include:
- Bayer
- Brett Concrete
- Exxon Mobil
- Hill Dickinson
- Huntsman Ployurethane
- More Th>n
- Iceland
- RSA
- Santander
- Unipart Rail
- Weber
- Bank of Scotland
Our public sector customer satisfaction clients include:
- Regional Development Agancies
- Business Links
- Buying Solutions
- The Planning inspectorate
- Improve Ltd
- A4e
The following pages of this website provide further detail on
who we are, what we do and
who we do it for.
For more detailed information about Ci Research please visit our main corporate website by clicking on the link to the right.